Traditionally Windows Phone allowed Tile images to be transparent or otherwise. With advent of Windows Phone 8.1 and start screen background, devs are pretty hyped up about using transparent images.
For once I myself received a request for cineworld app. so the cycle tile is been done away with (if you have it pinned, cycle tile will continue to update as was before.. ) if you repin you get flip tile with primary background transparent.
I was also asked for Uri Schema for cineworld app. I have added 3.
cineworld:search?xmen days of
the film uri schema takes EDI value.